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News » Better Builders Emotions Wins 2016 PAL Top 10 Award

Better Builders Emotions Wins 2016 PAL Top 10 Award


Play On Words, the award-winning speech therapy company, announced that Guidecraft’s Better Builders® Emotions received their 2016 PAL Top 10 Award for School Age Toys. The PAL Awards were established to identify unique toys, games and books that through their design, quality and character, encourage play that advances language. Robert Artemenko, CMO of Play On Words, said that Better Builders Emotions “was exemplary among this year’s PAL Winners, advancing language in the context of great play.”

Sherry Artemenko M.A., C.C.C., founder of Play On Words and well-respected speech pathologist, assesses and reviews toys and books with input from parents, kids and educators. Observing play in action, combined with her critical eye for language potential, Sherry awards products and writes insightful reviews offering practical tips on how to maximize the educational value in each PAL winner. She had this to say about Better Builders Emotions,

“With Emotional Intelligence or EQ being a hot topic right now and the knowledge that we can increase a child’s EQ by helping them name, identify, and regulate their emotions, this building set is a great tool to further those language and social skills. My social worker friend tells me that sometimes kids talk more about their feelings when they have some object to work with, like a stuffed animal or Better Builders Emotions figure that they can express their thoughts through. As a language therapist, I see the opportunity for kids to express themselves, and even use the different faced figures to explain what to do or not do in certain situations, or talk about how others must feel, allowing them to grow in their social skills too!”

Better Builders Emotions encourages dramatic play with faces expressing 6 distinct emotions to which children can relate: happy, sad, angry, surprised, confused, and scared. Interchangeable friction-fit hairstyles, 3 male and 3 female, create new personalities and allow for personal connection to the characters. They are designed to assist in understanding feelings, encouraging positive expression, and verbal and nonverbal communication. Additional dramatic play sets that are a part of the Better Builders magnetic building toy system are Better Builders Career People and Better Builders Community People.

Guidecraft is honored that Better Builders Emotions has received this recognition from such a highly-regarded speech expert. Be sure to check out the 2016 PAL Top 10 Award press release and watch Sherry Artemenko on Fox 6 Milwaukee News as she reviews Better Builders Emotions here (featured at 3:27)!

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